While the advent of the internet has seen the closure of hundreds of newspapers and magazines globally in Cambodia print media is far from dead, as can be seen by the unveiling of the second issue of Cambodia Real Estate magazine.
Published by realestate.com.kh, one of the prime sources of real estate news and data in Cambodia, the publication is seen as “a way for us to convert agents and the business market to online [real estate listings and content]”, said director of content James Whitehead.
Established in 2009 and now a one stop shop for Cambodia real estate and property listings, the online real estate agent stepped into print earlier this year as a way to stand out in a crowded market.
“Print is still a major thing here” said Mr Whitehead, adding that the second edition had seen the print-run increased by 50 per cent over the first issue, with 15,000 copies to be placed at some 800 locations across Cambodia.
The glossy, four-colour magazine offers property advice, insider tips, and the largest selection of real estate and property listings in one place in the burgeoning Cambodia real estate market.
To kick-off the second edition more than 650 realtors, architects, and industry people drank and partied until late into the night at one of Phnom Penh’s newest and upmarket venues, Epic Club.
In addition to providing advertisers and Cambodia real estate sector representatives with a chance to mingle, the company also showcased their latest digital development: virtual reality.
Guests could strap their android phones into a cardboard head set and “walk” through a 360 degree interactive tour of a Cambodia property listing.
A series of 360 images of the property are taken and stitched together, Mr Whitehead explained, then they are embedded in the property listing. The user can view them with Google Cardboard glasses or without, anywhere, direct from the website.
Designed for new developments, boreys (a gated community), or high-end existing properties, a virtual reality real estate listing can be produced for as little as US$500 per video, Mr Whitehead said.
Cambodia Real Estate magazine #2 Photo Gallery
Photos: John Le Fevre